## Beauty Moguls’ Rift Reignites: Selena Gomez Addresses Hailey Bieber’s Public Remarks
**Los Angeles, CA** – The long-standing narrative of a feud between pop superstar Selena Gomez and model Hailey Bieber has once again captured headlines, as Gomez, 33, publicly responded to recent comments made by Bieber, 28, regarding their alleged rivalry. On October 17, the Rare Beauty founder took to her Instagram Stories with a now-deleted post, urging fans to “Just leave the girl alone” and emphasizing a need for kindness.
Selena Gomez attends the Fortune Most Powerful Women Summit 2025 in Washington, DC.Gomez’s plea followed closely on the heels of Bieber’s candid interview for *WSJ. Magazine’s Innovators Issue*, published on October 14. The Rhode Beauty founder was questioned about potential comparisons between her skincare brand and Gomez’s highly successful Rare Beauty. Initially, a publicist intervened, preventing a direct answer. However, Bieber later told the outlet that it’s “annoying” to be consistently “pitted against other people.” The interview itself was conducted mere hours before Rhode’s highly anticipated launch at Sephora, a major retailer that also carries Gomez’s brand.
In her full statement, shared with her then-430 million Instagram followers, Gomez wrote: “She can say whatever she wants. Doesn’t affect [my] life whatsoever. It’s just about relevance not intelligence. Be kind. All brands inspire me. There is room for everyone.” She concluded her message with a hopeful sentiment: “And hopefully we can all stop.”
The roots of the rumored animosity trace back to Gomez’s highly publicized past romance with Justin Bieber, 31, who is now married to Hailey. This perceived rivalry has fueled fan speculation for years, despite repeated attempts by both women to publicly dispel such notions. In a notable effort to demonstrate unity, Gomez and Bieber famously posed for a photograph together at the Academy Museum of Motion Pictures’ annual gala in 2022.
Hailey Bieber attends the Fashion Trust U.S. Awards 2025 in Los Angeles, California.Hailey Bieber, who welcomed son Jack Blues, 1, with Justin last year, has been vocal about her disdain for the divisive narratives. Appearing on Bloomberg’s *The Circuit* in 2023, she slammed the fan theories as “vile,” “disgusting,” and potentially “dangerous.” “I don’t think that this is about me, Hailey Bieber, and Selena Gomez,” she stated firmly. “This is not about this pitting between two women – it’s about the vile, disgusting hatred that can come from completely made-up and twisted, and perpetuated narratives that can be really dangerous.” Bieber, who is celebrating her first wedding anniversary with music producer Benny Blanco after tying the knot on September 27, reiterated her stance, adding, “I’ve hated it since the beginning… It goes back to being misunderstood. Time and time again, I say there is no issue, and it’s so disappointing that people still behave this way over a man.”
Despite their individual efforts to foster peace and clarity, the enduring public fascination with their alleged feud continues to cast a shadow, underscoring the challenges public figures face in controlling narratives shaped by their personal histories and vast fan bases.