Selena Gomez Unveils Bridal Beauty Kit: Recreate Her Wedding Day Radiance While Supporting Mental Health

Selena Gomez Unveils Bridal Beauty Kit: Recreate Her Wedding Day Radiance While Supporting Mental Health

Just days after tying the knot with Benny Blanco, the Rare Beauty founder launches ‘Something Rosy’ – a collection echoing tradition and personal sentiment, with 100% of profits benefiting the Rare Impact Fund.

Selena Gomez, the 33-year-old multi-hyphenate and founder of the immensely popular Rare Beauty, has swiftly moved from newlywed bliss to a significant product launch. Hot on the heels of her intimate California wedding to music producer Benny Blanco, 37, on September 27, Gomez has unveiled the exclusive “Something Rosy Lip & Cheek Set,” allowing fans to replicate her radiant bridal look. This limited-edition collection not only offers a glimpse into her personal beauty choices but also reinforces her unwavering commitment to mental health advocacy.

A Collection Woven with Tradition: The “Something Rosy” Set

The “Something Rosy Lip & Cheek Set” is a meticulously curated collection that ingeniously blends the cherished “something old, something new, something borrowed, something blue” wedding tradition with high-performance makeup essentials. Each item in the set plays a role in this age-old custom, making it deeply personal for Gomez and aspirational for her fans:

• Something Old: The beloved Soft Pinch Tinted Lip Oil in the universally flattering shade ‘Happy’ makes its appearance, a fan-favorite and staple in Gomez’s personal makeup bag, highlighting its enduring appeal and reliability.
• Something New: Making its debut exclusively in this set is the Kind Words Matte Lip Liner in ‘Committed’. This sophisticated, set-exclusive shade was specifically designed to ensure lasting definition and a flawless pout throughout a momentous occasion.
• Something Borrowed: A poignant homage to her family, the set includes the new Soft Pinch Liquid Blush in the shade ‘Smitten’. This vibrant hue was chosen because it doubles as a tribute to the blush shade her mother, Mandy Teefey, wore on her own wedding day, adding a layer of sentimental value. This shade is also an exclusive to the kit.
• Something Blue: Rounding out the tradition is a stylish, special-edition Puffy Makeup Bag in a delicate pale blue. This chic accessory not only provides a beautiful vessel for the products but also adds a tangible element of the traditional “something blue.”

Selena’s Heartfelt Connection and Philanthropic Vision

Gomez expressed her personal connection to the collection in an official press release, stating, “This set is close to my heart because it includes my must-haves for my wedding day. I hope it helps make getting ready for any special moment, big and small, even more meaningful.”

Beyond the personal sentiment, the launch of the “Something Rosy” set carries profound philanthropic significance. A remarkable 100% of the profits from every purchase of this collection will be directly channeled into the Rare Impact Fund. This pivotal initiative, spearheaded by Rare Beauty, is dedicated to expanding access to vital mental health resources and education for young individuals globally, aiming to reduce the stigma associated with mental health struggles. As an added exclusive, the makeup bag also includes a keepsake item personalized by Gomez herself, making each set a unique piece of her bridal journey.

Behind the Bridal Glam: The Dream Team

The stunning bridal look, which captivated fans globally, was meticulously crafted by a team of renowned celebrity stylists. Celebrity makeup artist Hung Vanngo, a longtime collaborator with Gomez, was at the helm, utilizing every product from the “Something Rosy” kit to create her radiant appearance. Gomez embodied the epitome of bridal elegance, featuring fluttering lashes, a soft, natural flush on her cheeks, and perfectly peachy-pink lips.

Complementing her flawless makeup, celebrity hairstylist Renato Campora designed a timeless, Old Hollywood-inspired wave for her hair. To achieve this sophisticated look, Campora used Joico haircare products, initiating the process with the Defy Damage Protective Shampoo, followed by a luxurious 30-minute treatment using the Joico Defy Damage KBOND20 Power Masque. Her hair was then expertly styled using Joico’s JoiWhip Design Foam and blow-dried with a large round brush before being pinned to set and cool. To ensure the style’s longevity throughout the celebration, Campora applied the Hold Hero High Hold & Shine Boosting Finishing Spray for a flawless final touch. He proudly declared the final result: “a flawless, timeless, healthy-looking Hollywood Glamour Marcel Wave Bob for a day that celebrates love, beauty, and perfection.”

This exclusive “Something Rosy” collection not only offers fans a tangible connection to Selena Gomez’s most cherished personal moments but also powerfully reinforces Rare Beauty’s foundational commitment to mental wellness, blending personal celebration with impactful social change.