Hailey Bieber Marks Major Milestones with Signature Style, Eyes Legacy for Her Rapidly Growing Beauty Empire
New York City, NY – Hailey Bieber, the prominent model and businesswoman, commanded attention in Times Square on Thursday, September 4, 2025, as she celebrated the highly anticipated launch of her skincare brand, Rhode, in Sephora stores nationwide. The event, a “curtain drop” ceremony at the iconic Sephora Times Square, saw the 28-year-old entrepreneur making a striking fashion statement that blended historical elegance with her modern minimalist aesthetic.
For the momentous occasion, Bieber donned a captivating silver Donna Karan co-ord from the brand’s Spring 1996 collection. The ensemble, featuring a cropped, boxy shirt with a low-cut neckline and a snug mini skirt, showcased her affinity for vintage fashion. The choice was particularly fitting given Bieber’s recent announcement as the global face of DKNY, the brand launched by designer Donna Karan in 1989.
Rhode’s Rapid Ascent: A Billion-Dollar Triumph
Bieber’s celebratory tour comes on the heels of a monumental year for Rhode. Just months prior, on May 28, 2025, beauty industry giant e.l.f. Beauty announced a definitive agreement to acquire Rhode in a deal valued at an astounding $1 billion. Launched by Bieber in 2022, Rhode has rapidly carved out a significant niche in the competitive beauty market.
Following the acquisition, Bieber is set to maintain her pivotal role as founder and will expand her influence as Rhode’s chief creative officer and head of innovation, overseeing critical aspects of creative direction, product development, and marketing. Furthermore, she will serve as a strategic advisor to the newly combined companies, solidifying her long-term vision.
Speaking at The Business of Beauty Global Forum on June 10, Bieber shared her intuition regarding the acquisition. “I know we’ve only been around for three years, and we’re still such a baby, but I do see us being a legacy brand,” she stated confidently. “Rhode’s going to go down as one of the greats.”
A Style Icon’s Nod to the Past
Beyond her business acumen, Bieber’s distinct personal style has been a central theme of her New York City press tour. Her minimalist and sleek approach was evident throughout the day, including a sophisticated pairing of a simple white long-sleeve top with black trousers – a look curated by her stylist Dani Michelle, featuring pieces from luxury labels such as Saint Laurent, The Row, Gucci, and Phoebe Philo. She also introduced a playful twist on the “office siren” trend, sporting a butter yellow blazer over an all-black, lacy ensemble.
This embrace of vintage is not new for the Rhode founder. Her red carpet appearances consistently showcase her appreciation for fashion history. Ahead of the 2025 Met Gala, Bieber made headlines in a baby blue Gucci by Tom Ford shift dress from 1998, famously worn decades prior by Anna Wintour, the esteemed longtime co-chair of the star-studded event. Similarly, at the Vanity Fair Oscar Party in March, she captivated onlookers in a strapless black Saint Laurent gown from the label’s exquisite 1987 couture collection. Bieber’s deliberate choice of attire underscores a narrative of timeless elegance, perfectly complementing Rhode’s journey toward becoming a legacy brand in the beauty industry.
