Jordyn Woods Unveils “Soft Touch” Collection with Adore Me, Championing Comfort and Inclusivity
Model and entrepreneur Jordyn Woods, 27, is lending her influential voice and distinctive style to a new collaboration with intimate apparel brand Adore Me. Headlining the launch of the brand’s “Soft Touch” collection, Woods brings her long-standing advocacy for body diversity and authentic representation to a 100-piece loungewear line designed for ultimate comfort and universal appeal.
Woods exclusively shared with PEOPLE her rationale for partnering with Adore Me, highlighting the importance of positive energy. “Meeting the whole team, everyone just had such a positive vibe,” she stated, adding, “I am a girl who loves comfort, so it just all really made sense.” A vocal advocate for inclusivity within the fashion industry for years, Woods emphasized her personal journey as a “curvier girl” and the broader need to “normalize more body types.” For her, this collaboration is a platform to “promote positivity” and celebrate individuality. “We are all born different,” she asserts, “and that’s what makes us so special.”
The “Soft Touch” Collection: Comfort Meets Accessibility
The “Soft Touch” collection, available for purchase starting Tuesday, September 2, on AdoreMe.com, and subsequently launching at major retailers like Macy’s, Target, and Nordstrom on September 8, offers a comprehensive range of mix-and-match pieces. With all 100 items priced under an accessible $50, the line includes cozy bralettes, underwear, cami tops, wrap tops, V-neck and square neck tees, versatile onesies, and wide-leg pants. Notably, the collection also introduces Adore Me’s inaugural men’s underwear line, further broadening its reach. While this specific collection offers sizes from XS to XL, Adore Me’s wider product range extends to plus sizes up to 4X, underscoring the brand’s commitment to diverse body types.
For Woods, the campaign for “Soft Touch” transcended mere modeling; it was about embodying a philosophy of comfort and self-confidence. She describes the pieces as so incredibly comfortable that she “could live in them, honestly.” Reflecting on the campaign shoot, Woods noted, “It was one of the most easy, comfortable days.” Her enthusiasm stems from the collection’s ability to feel “like a second skin,” promising a relatable and beloved experience for many. Even her longtime boyfriend, Karl-Anthony Towns, offers his unwavering support, with Woods sharing, “He’s super supportive of, you know, everything I have going on.”
Woods firmly believes that “your individuality is your greatest gift,” a sentiment woven into the fabric of the “Soft Touch” line. She stresses the collection’s versatility, ensuring “there’s something for everyone,” whether one prefers sexier cuts or more covered styles, pants, shorts, or rompers. Ultimately, Woods is most eager for consumers to embrace what the “Soft Touch” collection truly represents: an invitation to feel both comfortable and confident in their most authentic selves.
