Dunkin’ Teams Up with Megan Thee Stallion for Protein-Forward Launch and “Dunk N’ Pump” Campaign
Boston, MA – January 16, 2026 – Dunkin’ is kicking off 2026 with a significant strategic shift, placing protein at the forefront of its beverage menu. Leading this charge is three-time Grammy Award winner Megan Thee Stallion, 30, whose personal health journey and vibrant personality are central to the brand’s new protein-forward offerings and high-energy “Dunk N’ Pump” campaign.
Introducing Protein Milk and Protein Refreshers
The collaboration introduces Dunkin’s new Protein Milk and Protein Refreshers, designed to seamlessly integrate a protein boost into customers’ daily routines. The Protein Milk can be added to a variety of existing Dunkin’ favorites, including coffees, lattes, matcha, and even other Refreshers, promising a creamy texture without the often-unwanted chalky aftertaste associated with some protein supplements. Complementing this, the new Protein Refreshers offer fruit-forward, standalone sips already infused with Protein Milk, providing a convenient and delicious option for those seeking a quick and effective protein intake.
A highlight of the new lineup is “Megan’s Mango Protein Refresher,” a signature drink the Houston-born rapper personally helped create. “Whether you’re drinking it to boost your fitness routine or just to power through a busy day, it’s the perfect drink for any occasion,” Megan Thee Stallion tells PEOPLE exclusively, underscoring the versatility of the new beverage.
Megan Thee Stallion’s Personal Journey Fuels the Partnership
For Megan, this partnership is more than just an endorsement; it’s a reflection of her own transformative health and fitness journey. “When I started my health and fitness journey, I just dove in,” she recounts. “I didn’t really know too much about the nutrition side of it. But once I started figuring out, ‘Okay girl, if you really want to see some results, you need to be eating and drinking some protein,’ everything clicked.” This personal revelation made the collaboration with Dunkin’ feel like “an easy layup,” aligning perfectly with her commitment to a more intentional, health-conscious lifestyle.
“Dunk N’ Pump” Campaign: Pro-Tina Takes the Stage
The launch is amplified by Dunkin’s dynamic “Dunk N’ Pump” campaign, which sees Megan embrace a playful new alter ego, “Pro-Tina.” In a vibrant, jazzercise-inspired campaign spot, she leads an energetic workout fueled by the new Protein Refreshers, all set to an original track she crafted exclusively for the campaign. The intensity of the choreography was no act; “The video was a workout,” Megan laughs, confirming her dedication. “I’m really in the gym!”
Fitness for Mind and Body
Beyond the physical, Megan Thee Stallion emphasizes that her fitness journey is deeply rooted in mental well-being. “My journey started because I wanted to release emotions,” she explains. “When I started going to the gym, it was definitely a mental thing for me.” This holistic view informs her advice to fans looking to improve both body and mind in 2026: “I don’t think you should be doing it for anybody else. If your reason is because you’re having a bad day and you need to release that energy, that’s valid. I hope you’re doing it for you and not for anybody else to give you approval.” She believes that motivation stemming from personal purpose is the true catalyst for consistent results and genuine passion.
A Comprehensive Wellness Movement
Dunkin’ is fully embracing this wellness-meets-real-life philosophy with a comprehensive campaign. This includes limited-edition “Dunk N’ Pump” workout merchandise, a collaboration with popular fitness accessory brand Bala Bangles, and exclusive early-morning [solidcore] classes, all fueled by the new Protein Milk drinks. Additionally, Dunkin’ Rewards members can look forward to a series of protein-focused perks throughout January and February 2026, further incentivizing the adoption of these new healthier options.
New Music on the Horizon
As she maintains her rigorous gym schedule, the “Hiss” rapper also teases eagerly anticipated new music. “I’m definitely in the studio,” she reveals, hinting at a period of intense creative focus. “I’m kind of hiding from everybody right now because I really just want to work.” Promising that the wait will be worthwhile, the “Hot Girl Coach” confirms, “I’m completing act three and the music is dropping this year. The hotties just need to give me a little time. I’ll be in the gym and the studio — the gym and the studio.” For Megan Thee Stallion, the defining word for her 2026 energy is simple, yet powerful: “Disciplined.”
