Victoria’s Secret Unveils Star-Studded All-Female Musical Lineup for 2025 Fashion Show
New York City, NY – October 8, 2024
The highly anticipated 2025 Victoria’s Secret Fashion Show is poised to captivate audiences worldwide, with the brand officially announcing a powerhouse all-female musical lineup that promises an unforgettable spectacle. Hip-hop icon Missy Elliott, Latin music sensation Karol G, critically acclaimed pop artist Madison Beer, and global K-pop phenomenon TWICE are slated to electrify the prestigious event, scheduled for October 15 in New York City.
This marks the second consecutive year Victoria’s Secret has curated an exclusively female roster of performers, a deliberate and significant choice reflecting the brand’s ongoing transformation and commitment to empowering diverse voices. The 2024 show, which notably celebrated the return of the in-person runway presentation, featured legendary artist Cher, BLACKPINK’s Lisa, and Grammy-winning Tyla, setting a powerful precedent for inclusive and impactful talent.
Historically, the Victoria’s Secret Fashion Show has served as a coveted stage for music’s biggest names, including two-time performer Taylor Swift, Justin Bieber, Nicki Minaj, Destiny’s Child, Lady Gaga, and Harry Styles, underscoring its significant cultural footprint and ability to draw global superstars.
A Resurgent Era: From Hiatus to High Fashion Comeback
The announcement comes as Victoria’s Secret continues its strategic re-emergence following a four-year hiatus from its traditional runway format. The brand famously canceled its iconic show in 2019, with Stuart B. Burgdoerfer, then chief financial officer and executive vice president of L Brands (Victoria’s Secret’s parent company), publicly stating that the decision was made to “advance the positioning of the brand.” This period of introspection and reevaluation ultimately led to a reimagined approach to its global presence and brand narrative.
The phased return commenced in 2023 with “Victoria’s Secret The Tour,” a pre-filmed and streamed event that served as a prelude to a full-scale comeback. The monumental return to a traditional, in-person runway show then took place in October 2024 at the Brooklyn Navy Yard. That memorable evening not only reintroduced the brand’s iconic “Angels” but also featured a stellar cast of models including the legendary Tyra Banks, sisters Gigi and Bella Hadid, supermodel Kate Moss alongside her daughter Lila, and body positivity advocate Ashley Graham. The event also generated viral moments, such as actor Dylan Sprouse enthusiastically cheering on his model wife, Barbara Palvin, from the audience with quirky cutouts of their pets.
Anticipation Builds: Models and Global Access for 2025
For the upcoming 2025 show, scheduled for October 15 in New York City, preparations are already well underway to deliver another spectacular event. Audiences around the world will have unprecedented access, as the show will be streamed simultaneously across multiple digital platforms, including Prime Video, YouTube, TikTok, and Instagram. The initial wave of confirmed models for the 2025 catwalk includes a blend of veteran supermodels and contemporary stars: Adriana Lima, Alex Consani, Anok Yai, Joan Smalls, Lily Aldridge, and Yumi Nu are all set to grace the runway.
Further solidifying its revitalized direction and inclusive vision, Victoria’s Secret appointed Adam Selman, renowned for his transformative work with Savage x Fenty, as its Senior Vice President and Executive Creative Director in April. In a press statement, the brand lauded Selman as “a visionary creative leader known for combining bold fashion design with powerful brand storytelling,” specifically highlighting his “distinctive, aesthetic, inclusive approach, and deep understanding of how style intersects with pop culture.” His influence is expected to profoundly shape the visual narrative and overall experience of the 2025 Fashion Show, promising a dynamic blend of cutting-edge design and culturally resonant moments that continue to redefine the Victoria’s Secret legacy for a new era.
