Miley Cyrus Dares to Bares All for Maison Margiela Autumn-Winter 2025 Campaign
Pop icon Miley Cyrus, 32, has once again made a bold statement in the fashion world, fronting Maison Margiela’s highly anticipated Autumn-Winter 2025 collection campaign. Shot by renowned Italian photographer Paolo Roversi, the campaign sees Cyrus engaging with the French luxury house’s distinctive aesthetic, most notably through a series of images where she appears “baring it all,” covered only in white body paint. This audacious collaboration merges Cyrus’s artistic evolution with Margiela’s avant-garde vision, creating a collection that challenges conventional perceptions of luxury and wear.
At the heart of the campaign are striking photographs depicting Cyrus adorned in white body paint, a direct homage to Maison Margiela’s signature ‘bianchetto’ technique. This iconic white-overpaint method, first introduced by the brand in 1989 by founder Martin Margiela, involves hand-painting garments and accessories white, allowing the original material to subtly emerge over time, symbolizing wear, history, and transformation. Complementing this artistic nudity, Cyrus sports the fashion house’s instantly recognizable split-toe Tabi boots and a new interpretation of the classic 5AC purse. “Standing naked for a fashion campaign felt major, all I wore was body paint and the signature painted Tabi boots,” the “Flowers” singer shared, adding, “In that moment, Margiela and I became one,” emphasizing the deep connection she felt with the brand’s artistic ethos.
Beyond the body paint, Cyrus’s campaign imagery also showcases her with bleached-blonde eyebrows, a look she famously debuted at the Academy Awards earlier this year, paired with a minimal hair and makeup style that accentuates her blue eyes and natural curls. This pared-down aesthetic allows the conceptual nature of the clothing to take center stage. Other photographs for the collection feature the Grammy-winning musician in various Margiela pieces, including a new wool coat, a duffel coat, a pleated wool skirt, and a satin dress. These garments exemplify the collection’s “inverted style,” which subverts traditional design by utilizing “humble materials traditionally used in the inside construction by swapping them around with the fine materials used on the surface.”
The Philosophy of ‘Saving and Salvaging’
The Autumn-Winter 2025 collection, as stated by Maison Margiela, is “founded in the principles of saving and salvaging our wardrobe.” This philosophy is evident in the collection’s distinctive aesthetic, where many items embrace a “pre-worn look” characterized by deliberate folds, creases, and faded colors. The brand elaborates on this, explaining, “Crinkled and faded, our most cherished staples show significant signs of use: routinely ironed, steamed and polished, they are handed down from one generation to another, continuously patched, mended and revitalized.” This approach not only champions sustainability but also imbues each piece with a narrative of longevity and cherished history.
Cyrus’s Enduring Impact on High Fashion
This collaboration further solidifies Cyrus’s standing as a formidable presence in high fashion, consistently demonstrating a willingness to challenge norms and embrace artistic expression. Her appearance follows other notable fashion moments, such as her custom Alaïa ensemble by Pieter Mulier at the 2025 Met Gala, where she accessorized with Cartier jewelry, including a stacked three-ring necklace. On the red carpet for the “Superfine: Tailoring Black Style” themed event, Cyrus articulated her view on fashion as “armor,” stating, “It’s a representation of power and strength. That’s how I feel about fashion. So I love seeing everyone’s way that they’re showing up and presenting that power.” This latest campaign with Maison Margiela is a powerful continuation of her journey, merging celebrity influence with profound artistic statements.
