Laura Alber

Laura Alber

CEO · WILLIAMS SONOMA INC

Rank #614 SEC EDGAR (United States) ↗ Files from United States

Details

Officer and board memberRetail & Wholesale TradeUnited StatesBorn Sep 7, 1968 · age 58University of PennsylvaniaWSMSEC CIK 0001225922

Computed from SEC EDGAR filings and closing prices — not copied from any wealth ranking. Dataset . How we calculate this.

Disclosed holdings
$230.2M
1-day change
▲ 2.05%
Positions on file
2
issuers disclosed in Forms 3/4/5 and Schedules 13D/G

Disclosed holdings over time 53 weekly points

What the 2 currently disclosed positions would have been worth at each week’s closing price. A rising line means the shares got more valuable, not that this person bought more.

How the line is built

Share counts are as last reported to the SEC and held constant; only prices move.

2025-09-05$170.5M – $253.9M2026-09-04

Insider activity Apr 15, 2024 – Mar 22, 2026

Laura Alber is recorded in filings to the U.S. SEC via EDGAR as officer and board member, and reported 96 transactions between Apr 15, 2024 and Mar 22, 2026. The buy and sell totals below count only codes P, S.

Why the other codes are excluded

Share awards (A), shares withheld to pay tax (F), option exercises (M) and gifts (G) also appear in the table, but they are consequences of a pay package or a private transfer, not a decision to buy or sell on the open market. Counting them would turn this into a compensation ranking.

Open-market buys (code P)
$500.3K
2 purchases on file priced rows only
Open-market sales (code S)
$82.28M
58 sales on file priced rows only
All reported transactions
96
every code, including awards and exercises
Pattern
Net seller in the final 12 months of the window
last 12 months of the window

Events from filings

Detected automatically in the filings linked below. Each headline is built from the numbers in those filings, not written by a model. Newest first; events older than 45 days stay listed and are marked as older.

Laura Alber bought 2,571 Salesforce, Inc. (CRM) shares for $500,266 on Mar 19, 2026

Unusual change in a direct holding

Flagged because the change that day in the shares this person holds directly was unusually large compared with their own earlier changes. The rows below are the open-market trades reported that day; under each share count is the balance the filing reports after that line.

Laura Alber bought 2,571 Salesforce, Inc. (CRM) shares for $500,266 on Mar 19, 2026
Date Insider Transaction Shares Price Value Filing
Mar 19, 2026 Laura Alber P Open-market purchase 491 held after: 7,450 $194.54 $95,519 SEC filing ↗
Mar 19, 2026 Laura Alber P Open-market purchase 2,080 held after: 9,530 $194.59 $404,747 SEC filing ↗

Total of the rows above: $500,266, in the currency the filings report.

Source: SEC EDGAR (United States); every row links to where it was published. Event computed Sep 14, 2026.

Laura Alber sold 49,569 WILLIAMS SONOMA INC (WSM) shares for $9,914,791 on Sep 15, 2025

Large trade for this person

Flagged because this trade was large compared with this person’s own earlier open-market trades in the same currency — not because it is large in absolute terms. A trade that is routine for one insider can be flagged for another.

Laura Alber sold 49,569 WILLIAMS SONOMA INC (WSM) shares for $9,914,791 on Sep 15, 2025
Date Insider Transaction Shares Price Value Filing
Sep 15, 2025 Laura Alber S Open-market sale 49,569 held after: 909,311 $200.02 $9,914,791 SEC filing ↗

Source: SEC EDGAR (United States); every row links to where it was published. Event computed Sep 14, 2026.

Reported transactions

Price 0.00 is a real reported figure on gifts (G) and share awards (A) — not a missing number. The 25 most recent rows are grouped into 13 lines by date, company and transaction type — open a line to see every lot with its own source link. We hold 111 on file in total. See the full history on EDGAR ↗

How to read this list

Every row is one line of one Form 4 or Form 5, with the filing it came from. Where the record carries no price at all we leave the cell empty instead of guessing one.

The shares and money on a grouped line add up only the lots listed inside that line, and only when every one of them carries the figure. Where a group mixes more than one reporting currency we leave the money blank rather than convert — no source publishes the rate that conversion would need.

  1. Salesforce, Inc. CRM M Option exercise or conversionnot a buy/sell decisionreported at zero 441 shares $0 at $0.00 SEC filing ↗
  2. WILLIAMS SONOMA INC WSM S Open-market sale × 5 35,000 shares $7.75M
    The 5 lots that make up this line, each with the source behind it.
    Shares Price Value Filing
    3,363 $222.74 $749.1K SEC filing ↗
    16,894 $222.05 $3.75M SEC filing ↗
    5,190 $220.92 $1.15M SEC filing ↗
    8,553 $220.02 $1.88M SEC filing ↗
    1,000 $219.10 $219.1K SEC filing ↗
  3. WILLIAMS SONOMA INC WSM S Open-market sale 15,000 shares $3.00M at $200.00 SEC filing ↗
  4. Salesforce, Inc. CRM M Option exercise or conversionnot a buy/sell decisionreported at zero 442 shares $0 at $0.00 SEC filing ↗
  5. WILLIAMS SONOMA INC WSM S Open-market sale × 4 20,000 shares $3.45M
    The 4 lots that make up this line, each with the source behind it.
    Shares Price Value Filing
    400 $174.57 $69.8K SEC filing ↗
    2,609 $173.78 $453.4K SEC filing ↗
    9,689 $172.72 $1.67M SEC filing ↗
    7,302 $171.93 $1.26M SEC filing ↗
  6. WILLIAMS SONOMA INC WSM S Open-market sale 15,000 shares $3.00M at $200.00 SEC filing ↗
  7. WILLIAMS SONOMA INC WSM F Shares withheld for taxesnot a buy/sell decision 6,412 shares $1.16M at $180.17 SEC filing ↗
  8. WILLIAMS SONOMA INC WSM M Option exercise or conversionnot a buy/sell decisionreported at zero 12,602 shares $0 at $0.00 SEC filing ↗
  9. WILLIAMS SONOMA INC WSM F Shares withheld for taxesnot a buy/sell decision 5,688 shares $1.01M at $178.42 SEC filing ↗
  10. WILLIAMS SONOMA INC WSM M Option exercise or conversionnot a buy/sell decisionreported at zero 11,178 shares $0 at $0.00 SEC filing ↗
  11. WILLIAMS SONOMA INC WSM M Option exercise or conversion × 3not a buy/sell decisionreported at zero 355,185 shares $0
    The 3 lots that make up this line, each with the source behind it.
    Shares Price Value Filing
    18,274 $0.00reported at zero $0 SEC filing ↗
    311,719 $0.00reported at zero $0 SEC filing ↗
    25,192 $0.00reported at zero $0 SEC filing ↗
  12. WILLIAMS SONOMA INC WSM F Shares withheld for taxes × 3not a buy/sell decision 179,878 shares $32.09M
    The 3 lots that make up this line, each with the source behind it.
    Shares Price Value Filing
    157,762 $178.42 $28.15M SEC filing ↗
    9,298 $178.42 $1.66M SEC filing ↗
    12,818 $178.42 $2.29M SEC filing ↗
  13. Salesforce, Inc. CRM P Open-market purchase × 2 2,571 shares $500.3K
    The 2 lots that make up this line, each with the source behind it.
    Shares Price Value Filing
    2,080 $194.59 $404.7K SEC filing ↗
    491 $194.54 $95.5K SEC filing ↗

Disclosed holdings

Shares is the amount on the form; value is that amount times the closing price shown. Rows with no closing price are left blank, so they may add up to less than the headline figure.

What is not counted here

Each row is one filing you can open. Private companies, real estate, bonds and crypto are not in SEC insider filings and are therefore not counted here.

Equity positions disclosed to the SEC, with the source filing behind each row.
Issuer Ticker Security Shares Close Value Form Reported Filing
WILLIAMS SONOMA INC WSM Common Stock 1,001,144 $227.42 $227.7M 4 EDGAR ↗
Salesforce, Inc. CRM Common Stock 9,530 $259.23 $2.5M 4 EDGAR ↗

Other insiders at the same companies

People who also file with the SEC at a company where Laura Alber reports shares.

Sharing a filing does not mean they work together day to day — it means both names appear on the same issuer’s insider record.

Coverage on this site

  1. Soaring Stock Market Fuels Near 10% Surge in CEO Pay Across S&P 500 in 2024
  2. S&P 500 CEOs See Nearly 10% Pay Jump, Median Compensation Reaches $17.1 Million Amidst Soaring Markets
  3. Soaring Markets Propel S&P 500 CEO Pay to $17.1 Million, Widening Gap with Average Workers
  4. S&P 500 CEO Pay Surges Nearly 10% in 2024 Amid Market Boom, Widening Wage Gap
  5. S&P 500 CEOs See Nearly 10% Pay Jump in 2024 Amid Market Surge
  6. S&P 500 CEOs See Nearly 10% Pay Surge to $17.1 Million Amid Soaring Markets and Record Profits

Sources

The filings linked in the tables above are the sources for every figure on this page.

Portrait photograph: World Economic Forum, CC BY 3.0. Original file page on Wikimedia Commons ↗

Think a number here is wrong? Open the linked filing and compare — how to report it.

Profile record last refreshed Sep 8, 2026.