Benny Blanco’s Aromatic Devotion: The Sweet Scent Keeping Selena Gomez Close
In a tender revelation that has charmed fans worldwide, acclaimed music producer Benny Blanco, 37, has shared an intimate ritual he performs to stay connected with his fiancée, pop superstar Selena Gomez, 31, whenever they are apart. His confession, made in a candid social media video, highlights a unique and aromatic expression of his deep affection.
The heartwarming moment unfolded in a TikTok video shared on August 5, 2024, where the couple was discussing Gomez’s burgeoning beauty empire, Rare Beauty. As the conversation turned to her newly launched fragrance line, Blanco openly admitted his personal use of Gomez’s signature scent. “I love to spray [the perfume] all over me so I can remind myself of her,” he revealed, eliciting a playful, “So cheesy,” and a radiant smile from Gomez. When pressed by Gomez about where the scent transported him, Blanco, ever the entertainer, responded with a laugh, “I don’t think I’m allowed to say where it transports me to.”
This endearing peek into their relationship comes just weeks after Blanco and Gomez publicly marked their engagement in December 2024, capping off a whirlwind year of shared public appearances. The couple has been increasingly visible, attending high-profile events together such as the 75th Emmy Awards on January 15, 2024, and the second annual Rare Impact Fund Benefit on October 24, 2024, where they were seen supporting Gomez’s mental health initiative. Their affectionate bond was further showcased at the 82nd Annual Golden Globes on January 5, 2025, solidifying their status as one of Hollywood’s most talked-about duos.
The fragrance at the heart of Blanco’s devotion is part of Rare Beauty’s highly anticipated new collection, which debuted on the Sephora app on August 6, 2024, and online on August 7, 2024. The specific scent favored by Blanco, and undoubtedly Gomez, features a decadent blend of notes including warm caramel, creamy pistachio, comforting vanilla, and a hint of spicy ginger. The wider Rare Beauty fragrance lineup includes an “Amber Vanilla” eau de parfum, alongside innovative layering balms in “Floral Peony,” “Fresh Bergamot,” and “Wood Oak” scents, offering a diverse palette for personal expression.
Blanco’s unconventional approach to personal scent is not entirely new to his fans. In a November 2024 interview with PEOPLE, the Grammy-winning producer candidly discussed his unique “hodgepodge” of scents, explaining his desire to create a distinct aura. “I want to smell [like] tobacco, but also like cotton candy. I want there to be an aroma as I’m walking by,” he elaborated. “I want it to smell a little bit like man, a little bit feminine — I definitely lean a little more feminine in every sense.” He later reiterated his distinctive habits, including a penchant for extended, contemplative showers, in a conversation with Gomez for Interview magazine.
Despite their apparent differences in hygiene routines, the couple’s profound connection remains undeniable. Their romance has blossomed openly, with Blanco frequently expressing his admiration for Gomez. This was particularly evident in his heartfelt Instagram tribute for Gomez’s 32nd birthday on July 22, 2024, where he shared a collection of candid moments and a touching message: “Our life is a dream… so i’m never waking u up… happy birthday my love.” It’s clear that whether through shared laughter, public appearances, or the intimate scent of a loved one, Selena Gomez and Benny Blanco continue to celebrate a bond that transcends the ordinary.
