Computed from SEC EDGAR filings and closing prices — not copied from any wealth ranking. Dataset . How we calculate this.
Market capitalisation
$2.01B
238,164,000 shares ≈ see noteCovers every share class this company has on file.
Insiders on file
13
people who have filed Form 3, 4 or 5 naming this issuer
Value of insider-held stock
$633.75M
from the holdings reported on Forms 3/4/5; this figure has no separate as-of date on file
Insider-held share of market cap
31.56%
insider-held value divided by market capitalisation
What Asana, Inc. reports
Revenue and net income below are for fiscal period FY2026, the period label carried by this company’s own annual XBRL filings to the SEC. Fiscal years do not line up between companies — one company’s FY2026 can cover much the same months as another’s FY2025 — so compare the periods, not just the numbers.
Revenue
$790.81M
FY2026annual revenue, from this company’s own annual XBRL filings to the SEC
Net income
-$189.02M
FY2026a loss for the period, from this company’s own annual XBRL filings to the SEC
Employees
1,767
Yahoo Finance
Where the employee count comes fromi
Headcount comes from Yahoo Finance, not from a filing. The date beside it is the day we retrieved the figure — it is not the date the company counted its staff, and Yahoo does not publish that date. Unlike the SEC filings behind the other figures on this page, this one carries no open licence, so we publish the number and nothing else from that source.
Insiders at Asana, Inc.
Shares is what each person last reported holding here.i
Everyone below has filed at least one insider report against this company.
Value is that share count priced at the same closing price used everywhere else on this site. A row priced from only some of a person’s securities says so — we do not quietly present a partial sum as a complete one.
Rows are grouped by the role each person reports.i
The role comes from the relationship boxes a person ticks on their own insider filings — officer, director, ten per cent owner — not from anything we infer. Somebody who is both an officer and a director appears once, in the combined group, so the row count still matches the figure at the top of this page. Where no filing states a role we say so instead of guessing one.
People who file insider reports against Asana, Inc..
Detected automatically in the filings linked below. Each headline is built from the numbers in those filings, not written by a model. Newest first; events older than 45 days stay listed and are marked as older.
Asana, Inc. (ASAN) filed a Form 8-K under Item 5.02 (directors and officers) on Aug 28, 2026
Director or officer change filing
The company filed a current report that includes Item 5.02, the item used to report departures, elections or appointments of directors and certain officers, and related pay arrangements. We record only that this filing exists: we have not extracted who left, who joined or whose role changed. Open the filing to read it.
Form 8-K filed Aug 28, 2026, item 5.02. SEC filing ↗
Source: SEC EDGAR (United States); every row links to where it was published. Event computed Sep 14, 2026.
Eleanor B. Lacey sold 100,000 Asana, Inc. (ASAN) shares for $1,525,000 on Dec 9, 2025
Large trade for this person
Flagged because this trade was large compared with this person’s own earlier open-market trades in the same currency — not because it is large in absolute terms. A trade that is routine for one insider can be flagged for another.
Eleanor B. Lacey sold 100,000 Asana, Inc. (ASAN) shares for $1,525,000 on Dec 9, 2025
Source: SEC EDGAR (United States); every row links to where it was published. Event computed Sep 14, 2026.
Justin Rosenstein sold 850,233 Asana, Inc. (ASAN) shares for $12,855,523 on Dec 9, 2025
Unusual change in a direct holding
Flagged because the change that day in the shares this person holds directly was unusually large compared with their own earlier changes. The rows below are the open-market trades reported that day; under each share count is the balance the filing reports after that line.
Justin Rosenstein sold 850,233 Asana, Inc. (ASAN) shares for $12,855,523 on Dec 9, 2025
Source: SEC EDGAR (United States); every row links to where it was published. Event computed Sep 14, 2026.
Justin Rosenstein sold 1,199,560 Asana, Inc. (ASAN) shares for $18,269,299 on Oct 9, 2025
Unusual change in a direct holding
Flagged because the change that day in the shares this person holds directly was unusually large compared with their own earlier changes. The rows below are the open-market trades reported that day; under each share count is the balance the filing reports after that line.
Justin Rosenstein sold 1,199,560 Asana, Inc. (ASAN) shares for $18,269,299 on Oct 9, 2025
Source: SEC EDGAR (United States); every row links to where it was published. Event computed Sep 14, 2026.
Sonalee Elizabeth Parekh sold 63,374 Asana, Inc. (ASAN) shares for $911,318 on Sep 23, 2025
Large trade for this person
Flagged because this trade was large compared with this person’s own earlier open-market trades in the same currency — not because it is large in absolute terms. A trade that is routine for one insider can be flagged for another.
Sonalee Elizabeth Parekh sold 63,374 Asana, Inc. (ASAN) shares for $911,318 on Sep 23, 2025
Source: SEC EDGAR (United States); every row links to where it was published. Event computed Sep 14, 2026.
Sonalee Elizabeth Parekh sold 194,976 Asana, Inc. (ASAN) shares for $2,762,810 on Sep 22, 2025
Large trade for this person
Flagged because this trade was large compared with this person’s own earlier open-market trades in the same currency — not because it is large in absolute terms. A trade that is routine for one insider can be flagged for another.
Sonalee Elizabeth Parekh sold 194,976 Asana, Inc. (ASAN) shares for $2,762,810 on Sep 22, 2025
Source: SEC EDGAR (United States); every row links to where it was published. Event computed Sep 14, 2026.
Recent insider transactions
Of the 210 rows we hold,
52 are open-market
purchases (P) and
79 open-market
sales (S) — the only codes we count as buying or selling.i
The rest — awards, shares withheld to pay tax, option exercises, gifts and so on — follow from an employment contract or a transfer arranged off-market, not from a decision to buy or sell, so counting them would turn this into a pay table.
A price of 0.00 is a real reported figure on gifts (G) and share awards (A) — not a gap in our data.
Insider transactions disclosed to the SEC for Asana, Inc., newest first, each with the filing behind it.
From SEC Form 4 filings. Every row links to the filing it
came from. How we calculate this.
What a Form 4 isi
The report an officer, director or large shareholder must file after trading their own company’s stock.
Think a number here is wrong?
Open the linked filing and compare —
how to report it.
Sources and technical notes
Every figure on this page comes from filings to the U.S. SEC via EDGAR.
Nothing here is estimated, and nothing is taken from press coverage or company websites.
Share count: weighted average over the reporting period (us-gaap:WeightedAverageNumberOfSharesOutstandingBasic), taken from
Asana, Inc.’s own filings and multiplied by our closing price.
≈ Not a single-day figure — treat this
market cap and its rank as approximate.
Full method.
What that share count meansi
this company did not tag a cover-page share count we could read, so the figure is the average number of shares outstanding across the whole reporting period rather than a count on any single day. If the company issued or bought back stock during the period, the true count today is higher or lower than this.
We do not take a market cap from a data vendor, and we do not estimate one: the figure
is a share count from Asana, Inc.’s
own SEC filings multiplied by
the closing price we hold for the same stock.
Logo:
Asana /
Public domain
, via Wikimedia Commons ↗
— used here to identify the company. Trademarks remain the property of their owner.
